Gatorade’s intentions are good. They have their athletes boasting the benefits of their products. Dwyane Wade and Usain Bolt also made one of these. However, the delivery is way too stiff. I understand athletes are not actors but everything they say seems so scripted. It is hardly believable. Cleets? Really?
In its pursoot to gear its strategy towards the upcoming 2012 Summer Olympics in London, Gatorade has unveiled a short video series. It is part of their “What’s G” slogan campaign. This video has U.S football (soccer) star Abby Wambach telling consumers what they can’t compete without.