Through the Innovation for Endurance community, Nissan will be bringing you a whole new take on performance. We’re surfacing the best innovations and innovators in running, cycling, fitness, yoga, and wellness from across the country. We’ve put together a road crew that’s canvassing the U.S. to find the big and little ways that will help you take your performance to a whole new level.
You’ll also get insider tips from elite runner Ryan Hall, cycling coach Chris Carmichael, cycling champion Levi Leipheimer, and yoga master Tara Stiles. And you’re an essential part of the Innovation for Endurance community – since you are an innovator too, we’ll be asking you to share your best ideas and insights.
This campaign has been cleverly applied through social media. Nissan wants its LEAF model to represent a positive vibe and to have a environment-friendly image. Actor Ryan Reynolds will surely help get the message through.