In its pursoot to gear up for the upcoming Summer Olympics, Nike
has launched its new campaign. The marketing strategy is entitled “Make It Count” or #MakeItCount. Given that the 2012 Olympics will take place in London, Nike hopes to introduce the English athletes to the world and to explain viewers how these athletes prepare for the big sporting event in their country. Here is how football defender Rio Ferdinand will make it count.
Rio Ferdinand has played over 250 games for Manchester United and has been capped by his country 81 times. This is how he’s going to #makeitcount in 2012.
A lot of the English athletes that Nike will introduce are relative unknown to the world. Here is Nike’s chance to promote their brand ambassadors to the globe.