Many fashion companies use holiday greeting cards as a way to expand their clothing brand’s reach. It is exceptionally smart. We all know households spend most of their money during the Holidays. We had previously posted Ralph Lauren Rugby line’s holiday marketing strategy also involving holiday cards.
In its pursoot to increase its visibility during the Holiday season, Burberry has unveiled a new video. This video can actually be personalized and used as a Holiday message card. Users have the choice between three versions of the music video to send to their loved ones. The song is “Stop The Cavalry” sang by Dan Sells of The Feeling.