Nikon Unveils “Smart” Features Of Its New Nikon 1

In its pursoot to promote their new camera feature, Nikon has released this :60 second ad. This video introduces their new Nikon 1 model camera. This new design has a new characteristic: it captures photos before the shutter button is fully pressed.

Nikon 1 J1 for the freedom to capture, communicate and connect to life. Bring quality, depth and passion to visual storytelling and spark conversations through photos, movies and multimedia. Your zest for life is fueled by a desire to communicate all that you experience. Share the very incredible world that is yours with Nikon 1

I am not completely convinced of the quality that the first pictures will have with this new feature. I thought the camera needed time to properly adjust the focus. The jury is still out on this one. The ad itself however is genius. The concept is well explained and adapted to everyday life situations that anyone can relate to.


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