Benetton felt it had to reassess their image. The brand has been tossed around in the media and had received plenty of bad press following the “Unhate” campaign that shocked the world. Some people who might have heard about the brand for the first time could have thought negative about the brand’s position. This is the Benetton Group explaining itself.
In its pursoot to tell their story to newcomers following the Unhate campaign, United Colors of Benetton has released this video. This 1:06 minute video tells the rich story of the brand that has been socially present and provocative since 1965. This video is entitled “Corporate Video” for now.