Valentino Garavani Showcases 3D Virtual Museum Tour

In its pursoot to provide its enthusiasts with the best experience enjoying its designer line, Valentino Garavani has decided to merge technology and museum show. The designer has created a 3D virtual museum showcase of his best creations.

Enjoy this journey through the Valentino Garavani Virtual Museum, a downloadable desktop application that uses immersive 3D technology to showcase five decades of Valentino Garavani archives. It includes over 5,000 images of dresses, illustrations and photographs as well as 180 fashion show videos. The museum is available for download now at www.valentino-garavani-archives.org.

This does cut expenses down the road and it does provide novelty in the often traditional fashion world of museum expositions. More designers will definitely follow. However, I do find the whole concept a bit cold even if it does provide additional footage of marketing campaigns. The real thing is always better.

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