Proximiant is secure and private. It utilizes the Near Field Communication (NFC) capability of your mobile phone to receive data from a Proximiant transceiver at stores. There’s no need to share your email address or other personal information with the store.
An intelligent algorithm is used to provide automatic information extraction from your receipt, so that receipts can later be searched by store name, dates or product keywords. And built-in labeling, sharing and reward inbox features takes Proximiant much beyond just a receipt app.
A couple of services like these have popped here and there. It is simply a question of market share now. Salespeople are going to have a lot on their plates now. A big of the success of this concept is also “education”. People don’t know these services exist. This part is going to be very costly for companies.