In its pursoot to promote its player, Under Armour has released this promotional video. This is part of the sports retailer’s “Are You From Here?” marketing campaign. NBA Charlotte Bobcat Kemba Walker stars in this spot explaining how New York City shaped the player and the person he is today.
These ads truly ooze passion and demonstrate very well the human side of the NBA. Kemba Walker will definitely be a real force in the NBA in the near future.