Swatch Tabs Jeremy Scott To Design New Watch Collection

In its pursoot to promote their new designer line, Swatch has released this commercial. Jeremy Scott has been tabbed to design their new watch collection. This one-minute video stars the designer himself.

Jeremy has rivalled his independent success through collaborations with established labels, and for Swatch, he has transformed the brand’s now classic design, fusing the distinctive Swatch style with his own. For Jeremy, transformation comes naturally. In what is his second range of designs for Swatch he has built on the success of the first collection, with the wraparound ‘punk’ style bearing a close resemblance to his current catwalk show.