Nike Basketball Releases Kevin Durant-Starring “Basketball Never Stops” Commercial Featuring Rapper J. Cole

In its pursoot to promote their newest basketball release, Nike has unveiled this new commercial. This is part of Nike Basketball’s lockout campaign “Basketball Never Stops”. It stars NBA Oklahoma Thunder Kevin Durant and it has a rapper J. Cole cameo. This promotes the KDIV signature shoes. The ad is called “KD Paint The Town”

Kevin Durant embodies an unstoppable passion for the game. So with a soundtrack provided by the legendary vocalist Sam Cooke, Kevin Durant takes to the Oklahoma City streets to show that Basketball Never Stops for any of us.

#BasketballNeverStops is definitely the line that defines the lockout. Nike consistently manages to pull the most genius campaigns.