In its pursoot to engage with its social media community, Absolut Vodka
has released this video. This web video called Absolut Night encourages its Facebook fans to create “invitation videos” for their own events and to share them on Absolut’s Facebook page. AbsolutNight.com actually links to their Facebook fan page.
Everybody wants to throw the party people still talk about. And it all begins with the invitation. Create your own custom video invite and make it an ABSOLUT night to remember.
I always wondered if these social media strategies worked. My guess is that brands only get a few respondents. Let’s see how this one goes.