In its pursoot to provide material for its basketball line, Under Armour has opted to tell the story of its longest-tenured basketball brand ambassador. Brandon Jennings narrates this ad where he takes his fans around his hometown of Compton in California. The name of Under Armour’s campaign is “Are You From Here?” and includes other NBA players such as Greivis Vasquez, Derrick Williams and Kemba Walker.
Under Armour has such a young team of ambassadors that still haven’t proven enough yet. Under Amour really needs the NBA to get under way soon. This ad shows the human side of Under Armour’s Brandon Jennings. These ads are uplifting!