Ralph Lauren Talks Quality and Craftsmanship of Watches

In its pursoot to promote the quality of their watches, Ralph Lauren has made this video available. Ralph Lauren wants to put the accent on the craftmanship that its watch line possesses. All the timepieces are hand-made and put together with passion.

Created in the purest tradition of Swiss watchmaking, Ralph Lauren timepieces are crafted entirely in Switzerland by master artisans. These precision instruments contain movements manufactured within the Richemont Group. Designed using only the finest materials, Ralph Lauren watches are both modern and timeless. Unique and immediately recognizable, they are the ultimate expression of the Ralph Lauren lifestyle.

All of this poetic bla-bla sounds so corny. That’s what the world of watches is about. It’s passion and tradition.