Kia Motors Brings In Blake Griffin To Sell UVO Voice Recognition Feature

In its pursoot to introduce their new voice recognition technology, Kia Motors has unveiled this :30 second commercial. Kia Motors has opted to bring in their top spokesperson NBA Los Angeles Clippers Blake Griffin to announce its implementation their following models. This ad is called Salon.

Kia Motors America (KMA) today unveiled an innovative and intelligent in-car communications and entertainment system, “UVO powered by Microsoft®,” to be available in select Kia vehicles starting this summer [of 2011]. UVO provides consumer friendly voice- and touch-activated experiences for simple management of music files and hands-free mobile phone operation. Co-developed with Microsoft and based on Windows Embedded Auto software, UVO is an easy-to-use, hands-free solution that allows drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.

Blake Griffin IS the new Shaq. His entertainment level, on-court and off-court, is unmatched right now and this is only his second season in the “NBA”.

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