Fiat is really defining the feel of their brand with this commercial. The previous commercials with JLo were simply to attract the attention of the American people. In this ad, the Fiat Abarth 500 explains its story: the sexy, powerful, Italian brand.
In its pursoot to position their brand in the U.S, Fiat has released this new commercial. This sexy commercial called “Seduction” promotes their Fiat 500 Abarth. The Fiat marketing team has decided to hire italian model Catrinel Menghia to represent their new model car.