In its pursoot to create a video with viral potential, Diageo’s Ciroc has released this web video. This :15 second video has its highest profile investor and main spokesman rapper Diddy jumping over a bull in what seems to be a corrida de toros arena. This video promotes the Ciroc Ultra Premium vodka beverage with their ironic “Celebrate Life Responsibly” message.
This obviously never took place. Diddy doesn’t have this type of athletic abilities.