United Colors Of Benetton Releases Unhate Short Film

In their pursoot ot give exposure to a cause they support, United Colors of Benetton has uploaded this film to their channel. The Unhate Foundation film explores the balance of love and hate with socially shocking visuals. The campaign was launched in Paris on November 16th. Here is what the Unhate Foundation is about.

The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the international community, especially through the vehicle of communication, which can reach social players in different areas.

The Foundation will organise initiatives involving different stakeholders, from the new generations to the institutions, international organisations and NGOs, through to civil society.

The Foundation also aims to be a think tank, attracting personalities and talents from the fields of culture, economy, law and politics, and people who have gone from simple citizens to leaders of movements, distinguishing themselves through their ideas and actions against the causes and effects of hatred.

I’m speechless of the film and the visuals the campaign employs. This delivers a strong message.

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