In its pursoot to present its news and information in a more aggregate manner, The New York Times has unveiled this new app. This iPad app called The Collection will be free to download until Dec 31, 2011 and will later take subscriptions for access to the full service.
The Collection is designed with the fashion reader in mind. The navigation is entirely visual: Users scroll through a grid of thumbnails to pull up content in five different categories: News, Trends, Street, Runway and All. Thumbnails link to full-length news articles, blog posts, video interviews, street style galleries and complete footage of Spring/Summer 2012 runway collections, among other things. Items can be shared via Facebook, Twitter and email.
For our fashion adept readers.