Swatch Unveils New Colorful Commercial For Its Swatch Touch 2011 Watch With LCD Dials

In its pursoot to market their new colorful watch design, Swatch has unveiled their newest :30 second TV commercial. This is the Swatch Touch 2011 which has colorful design and a large LCD dials. It has a touch-sensitive zone instead of push-buttons.

On the style front, Swatch Touch 2011 brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electric sounds, boarders up on snow and surf, riders taking life to extremes. 

Swatch Touch 2011 models give touch-screen access to six digital functions: time (2 zones, t1 & t2), date, chrono, alarm, timer and beep. Users sweep through the functions with ease using finger-taps and sideways scrolls—no pushbuttons—and can activate the screen’s built-in backlight to assure read-ability under all conditions. Revealing Swiss-made quality throughout, Swatch Touch’s 2011 curved plastic glass display and coloured LCD present Arabic numerals in a big, stylish font designed to fit the shape of the watch. Ergo-nomic in every detail, the smooth integration of the watch head and strap makes Swatch Touch 2011 a real pleasure to wear.

Target market: Children.