AT&T Unveils Humourous “Responsibilities” Commercial Ad To Promote Blackberry Torch 4G

In its pursoot to create viral buzz with their new commercial, AT&T has unveiled this humourous ad. It hopes to promote their services with the help of the new Blackberry Torch 4G features. The name of this ad is “Responsibilities”.

Spot opens to a group of men and women gathered in the office. Everyone has the 4G Blackberry so they can do more faster. The boss tells each person something specific to do like post a YouTube video, update a fantasy team, play a game, check in to Foursquare, and rock out to Pandora. On AT&T the Blackberry Torch moves at the speed of 4G.

This ad uses sarcastic humour to expose other communications companies which promises the world to their consumers.