Amazon Markets Their Kindle Fire As The Simple, Affordable Tablet

In its pursoot to provide a more affordable tablet, Amazon has unveiled this TV commercial. The tablet called the Amazon Kindle Fire will be sold at lower prices than the currently available tablets and will run on its patented Kindle software.

For years we’ve been placing the things you love at your doorstep. Now, we’re placing them at your fingertips. Introducing Kindle Fire—a Kindle for movies, music, apps, games, web browsing, and of course reading. Kindle Fire from Amazon. Only $199.

There has to be a reason (outside of the obvious attributes) why it is sold at a lower price but Amazon will obviously not reveal it. We’ll have to try it out ourselves.