Nike Basketball Explains Its #BasketballNeverStops Marketing Strategy

In its pursoot to explain their campaign, Nike has unveiled this series of web interviews. Nike Basketball has its brand ambassadors talking about their love for the game and how for them, Basketball Never Stops. These supporters include Lebron James, Kevin Durant, Dirk Nowitzki, J. Cole, Questlove, Sue Bird and Coach K.

Nike is so on point with this commercial because it is simply true. People always find a way to play ball when they love the game. I know this by experience.