In its pursoot to give basketball a spotlight,

In its pursoot to give basketball a spotlight, Nike has unveiled this motivotional commercial. This Nike Basketball ad stars NBA Miami Heat forward Lebron James in a video showing the dedication and the hard work he puts in his game even when the lights are off. The name of this one is “Shine”.

Lebron James specifically wanted to show what parts of his game he’s been working on during this lockout: fitness and post-up moves. That’ll make Miami Heat fans smile.

Follow-up on star-studded Nike Basketball viral Basketball Never Stops ad: http://bit.ly/stNgxI

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