In its pursoot to encourage fans to continue to consume or play basketball,

In its pursoot to encourage fans to continue to consume or play basketball, Nike has unveiled this new potentially viral commercial. This ad stars basketball professionals Dirk Nowitzki, Lebron James, Kevin Durant, Sue Bird and rapper J. Cole among others. The name of this Nike Basketball video is Basketball Never Stops. 

Following the announcement that the NBA has cancelled more games after its failure to agree with the NBPA, this ad must put a smile on fans’ faces. #BasketballNeverStops

Follow-up on Nike’s Lebron 9 Big Bang commercial: http://bit.ly/vfXj5e 

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