In its pursoot to showcase its basketball apparel line,

In its pursoot to showcase its basketball apparel line, Under Armour has unveiled this new ad. Under Armour’s ad called “Are You From Here?” stars many of its basketball brand ambassadors wearing their new products.

“The minute-long spot—a pitch for UA’s new collection of kicks, including Brandon Jenning’s new signature “Bloodline”—features appearances from Under Armour athletes Jennings, Kemba Walker and Derrick Williams.”

Under Armour shoes have not yet made a name for themselves. Critics have been skeptical about its performance capabilities and its durability.

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