In its pursoot to promote their shoes despite the lack of exposure, Nike has unveiled a commercial for their latest big release. Nike Basketball is in the process of promoting the ninth edition of Miami Heat star Lebron James sneaker, the Lebron 9. The name of this is Big Bang.
“A fusion of the best elements that Nike Basketball has to offer, the LEBRON 9 is unlike anything you have experienced.
Lock down. Lift off. Revolutionize your game.”
I like how they’re trying to convince us that wearing these shoes will give you a metaphysic experience of some sort. Ridiculous. The shoes are nice though.
Follow-up on Nike Soccer’s T90 Laser ad starring Higuain, Sneijder and Pato: http://bit.ly/n2ppSM