In its pursoot to showcase their new branding efforts,

In its pursoot to showcase their new branding efforts, Rocawear has revealed this promotional web video. This is all part of Jay-Z’s “That’s Rocawear” web serie of video in the brand’s efforts to celebrate the history of the hip-hop culture with the mainstream crowd. This ad stars new female rapper L.A.

L.A starts off 2011 with a bang by premiering her first mixtape and mini movie, The Presentation. Influenced by classic albums such as The Miseducation of Lauryn Hill and Kanye West’s College Dropout, the tape’s setting begins in a classroom and gives the listener a virtual walk through of her learning process as a lyricist. “

Is this the modern day Missy Elliott? This girl has bars for days!

Follow-up on Rocawear’s full Trey Songz ad for Evolution frangrance: