In its pursoot to introduce their leading model car to America, Fiat has released this short version of their new commercial. The Italian car maker has its new ambassador Jennifer Lopez starring and narrating the video. This is to promote its Fiat 500. The name of this ad is My World.
I’m guessing the Fiat and Chrysler financial partnership has gone all the way to their marketing departments as this ad looks very similar to the Chrysler 300 ads. This feels less believable. It doesn’t have the New York vibe that they’re trying to bring to us.
Follow-up on Fiat’s “Papi” ad starring J-Lo: http://bit.ly/oIrgkD