In its pursoot to build the buzz around their new release,

In its pursoot to build the buzz around their new release, Nike has unveiled this marketing video. Nike Basketball has the shoes’ designers explaining the features that were implemented in Miami Heat Lebron James’ new basketball sneaker. The Lebron 9’s have been designed to resist large amounts of velocity and power.

The Lebron line of shoe keeps looking better and better. Kobe needs to take notes. 

Follow-up on Nike’s NFL Hyperarm Shields: http://bit.ly/q11W33

Video