In their pursoot to obtain the best return on their marketing dollars,

In their pursoot to obtain the best return on their marketing dollars, Kia has started a promotional campaign. Their signees LMFAO urge you to prepare a 60 second dance video and to share it on social media platforms. The contest is called The Kia Soul Shuffle Slam. The dance is shuffling and the music is Party Rock. This will give you the chance to win 10,000 dollars.

The marketing campaign will work and it will indeed give exposure to the Kia brand and the Party Rock Anthem single. However, this is disgrace to the real Melbourne shuffling that is a staple in the genre. It is actually a tough dance to master.