In pursoot to gain on viral marketing,

In pursoot to gain on viral marketing, Lanvin Paris has released this promotional video. This advertises their Fall 2011 line. Notice the director’s Alber Elbaz’s cameo in the end.

Primped and adorned in Lanvin dresses, two gorgeous ladies are ready for a night on the town. Just as we believe they’re about to step out for the evening. they stand in position, fixate their eyes on their screen and on cue, start to groove to the music and sway their hips in sync. Moving to the rhythm of the beat, the girls swing their arms in the air creating a visual show, as the audience catches glimpses of the chic evening clutch in one hand and a bejeweled cuff in the other, with wind in their hair. Suddenly, the scene switches up a bit and in comes their two male companions. At this moment, the party has begun. The rhythm of the night and the synchronized steps do not delay the revealing guest surprise.

Sorry for the long descriptive text. It amused me. I don’t know if it’s on purpose but the models really can’t dance.

Video