In its pursoot to give its brand a more young and hip vibe, Bing has unveiled this promotional video. Microsoft’s search engine features artist, producer, designer and business man Swizz Beatz as its front man. The name of the ad is Swizz Beatz Goes Big In NYC.
When Swizz Beatz – http://binged.it/pTYbJn – comes to NYC for a performance, he decides to rally his friends. Friends can be your biggest fans, and he knows that bringing his friends together for a show is the best way to go big in NYC
Microsoft lags behind Apple and Google when it comes to attracting the younger audiences. I do feel however it has redeemed itself with a couple of moves here and there but work still needs to be put in. I know very few people who Bing to be honest.