In its pursoot to celebrate their brand’s heritage,

In its pursoot to celebrate their brand’s heritage, New Era  has partnered with Vintage by Hemingway and released this promotional video. This video showcases the exclusive EK by New Era hat collection. Vintage by Hemingway celebrates British culture with its music, fashion, film, art, design and food. This video uses the iconic “silent movie cinema and heritage inspired photography booth” giving it an authentic feel. 

Did you know the New Era Cap Company was founded 1920 by a German immigrant by the name of Ehrhardt Koch? It has a long history that spans almost a century. Who would’ve thought.

Follow-up on New Era’s tribute to New York street riding: