In its pursoot to profit on recent sponsorship deals, Under Armour has released this extended version TV commercial ad. This spot is part of the Footsteps campaign and promotes their patented Micro G cushioning technology. It features athletes Ray Lewis, Monica Hargrove, Cam Newton, George Saint-Pierre and Tom Brady.
Under Armour is ready to take over the NFL this season with their biggest signees as endorsers. Their brand growth is unavoidable at this point.
Follow-up on Under Armour’s mouthguard technology: http://bit.ly/p3jjbw