In their pursoot to promote their brand in China, Jordan Brand has hosted a basketball camp in the city-state of Hong Kong. They plan to promote their basketball sports apparel to the very large Asian market with their Jordan Flight Tour. They have sent NBA New York Knicks forward Carmelo Anthony and New Orleans Hornets point guard Chris Paul to host the work out. They then proceeded to tour the city with cameras catching their every move. Miami Heat Dwyane Wade joins the pair later in the tour.
Brands are pushing hard for Chinese market shares. Having three of the best 10 players in the League touring for you in Asia might just do the trick.