In its pursoot to promote in the New York City area, Nike Sportswear has unveiled this promo video a couple of weeks ago. They showcase their Nike Sportswear Ice Cream Truck in the framework of their Always On campaign. They hope to advertize by attending events in the New York City area and giving away frozen treats to participating athletes or simple members of the audience completely FREE.
Oh we all remember the excitement caused by the ice cream truck roaming your neighbourhood’s streets. The feeling never gets old.