In its pursoot to make more eco-friendly vehicles, BMW has just unveiled its new fleet of BMWi vehicles. BMWi is BMW’s electric model cars that hope to set the standards when it comes to design and technology. This video shows their new BMW i3 Concept and BMW i8 Concept cars. The motto of these model cars is Born Electric.
BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.
BMW is challenging the Smart ForTwo car with these models. This one has a more futuristic feel to it though. The race for the electric cars has begun if you haven’t noticed. Start your engines!