In its pursoot to convince users to switch to their services,

In its pursoot to convince users to switch to their services, Google has unveiled this video. It encourages users of other email services to switch to Gmail by helping their friends stage an email intervention. They even have launched a website to lay out the procedures to have this intervention done efficiently: .

Now this is clever. One reason why people switch email services is that they’ve had their old one for long and its name doesn’t reflect the grown user. Gmail hopes to solve this problem. Also, with the popularity of Google+, Gmail has a lot more to offer on the social aspect. This video is going viral. It will definitely convince that loser friend who still owns that Hotmail or Yahoo account to make the leap.

Follow-up on the features of Google+ video: