In its pursoot to make their practices more environmentally friendly,

In its pursoot to make their practices more environmentally friendly, Converse is partnering with a skateboard recycling art company for the 2011 Coastal Carnage surf competition.  This clever conceptual entreprise called Art of Board will provide its creativity to make the event a more sustainable one within the framework of its I Ride, I Recycle campaign.

Commendable move from Converse to give Art of Board that exposure.

Follow-up on Converse’s Kenny Anderson spot: http://bit.ly/ljWBOY

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