In their pursoot to make their return in the NHL, the Winnipeg Jets have unveiled their new logo. This logo has military feel to it since it was inspired by the Royal Canadian Air Force.
This logo is way too serious. Looks like a military badge. It already looks outdated.
“True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity,” said Mark Chipman, Chairman & Governor of True North Sports & Entertainment. “We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country’s remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces.”