In his pursoot to diversify his business portfolio, Pharrell Williams of N.E.R.D decided to launch a brand new cream liquor called Qream Liqueur. Pharrell struck a deal with Diageo to produce a liquor catered to the women. Diageo is the company that makes Ciroc with P.Diddy. The liquor is said to be safe for lactose-intolerant consumers and to contain less calories than the other liquors and wines out on the market.
Pharrell impresses me everytime he starts a new venture. His entrepreneurial qualities and his appeal to the masses make him a powerful asset to have on board for any project. The liquor is yet to be tasted but its definitely worth a try.