In their pursoot to appeal to the broad urban audience, WESC has tabbed Wu-Tang Clan member RZA to promote their WESC Chambers headphones. This clothing and apparel company is releasing a street and a DJ version of the headphones in the end of August. The headphones come with a LED-light that flashes to the beat. This exclusive video sets the tone for the promotional campaign.
This association is great. RZA is one of the best known members of the legendary hip hop group and his feature on the new release can only be beneficial (without breaking the bank either). RZA is further diversifying his portfolio after having showcased his acting chops.