In their pursoot to keep adressing social concerns,

In their pursoot to keep adressing social concerns, United Colors of Benetton have gone greener-er. This retail entreprise has unveiled programs to raise awareness on ecological issues and to run eco-sustainable activities. This video shows how they use liquid wood to make the hangers to see in their stores.

This is a commendable turn for United Colors of Benetton. United Colors of Benetton walks the walk. Other corporations should follow. #GoGreenOrGoHome

The liquid wood hangers are just part of a far broader eco-sustainable business plan launched by Benetton in a context of attention to social issues – and environmental respect in particular – always an important aspect of our corporate identity. Benetton’s green journey includes two other tangible environmental sustainability programmes, involving organic cotton garments and eco-friendly paper shopping bags.