In his pursoot to promote his new 2011 Fall/Winter line,

In his pursoot to promote his new 2011 Fall/Winter line, John Varvatos released this new short film. This video ad features The Roots and was taken in one shot as an improvisation. This was shot in Republic Airport in New York.

The common being may not have been introduced to John Varvatos’ work. This, along with his name-dropping in shows like How To Make It in America, is a way to put the name out in the mainstream, more specifically in the urban community. 

Video