In their pursoot to capitalize on one the biggest celebratory weekends of the year,

In their pursoot to capitalize on one the biggest celebratory weekends of the year, Ciroc released a few commercial ads promoting their new flavours. The 4th of July is known to be golden for alcoholic beverage companies and Ciroc plans to take a part of the cake.

This ad is quite refreshing.

I like how they always mention Drink Reponsibly in almost every commercials selling alcohol. Like, do they actually really care? Strictly a PR move and a way to avoid future moral litigations.

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