In their pursoot to target the American football fan market, Pepsi Co. has unveiled an ad to promote their sponsorship deal with the NFL. Pepsi Co. will be the official beverage of the NFL. This ad features New York Jets quarterback Marc Sanchez.
This sponsorship agreement gives a nice boost to Pepsi as it continues to fight off Coca-Cola in the soft drink market. With the growing popularity of the game, this can only help their bottom line.