In its pursoot to show their human side, Nike’s BetterWorld campaign released its History video spot featuring Nike’s chairman and co-founder Phil Knight. Many large international corporations have been criticized for their activities around the world notably in developing countries. A little history lesson was necessary for them to maintain a good image.
Nike attempts to be more transparent with their large customer base. This honesty though intends to sell especially when many of their model shoes and their sponsored athletes appear throughout your message video.