In their pursoot to revive their company, Reebok’s new Creative Director of Reebok Classics Swiss Beatz releases the visuals to his Reebok Back track. This song featuring Rick Ross and Meek Mills aims to promote the Reebok brand as a lifestyle of the new generation through their classic colorways and styles.
Reebok hasn’t been represented well in the urban community as of recent and a comeback would definitely be a breath of fresh air. However, this so-called street anthem doesn’t do justice to the brand. Beats are too generic and the rhymes are too simple.