In their pursoot to regain the luxury halo they have lost after the 2009 automobile industry debacle, Chrysler/FIAT group has unveiled this commercial ad in the beginning of the month of June. It features legendary producer Dr.Dre (and short cameos from emcee Kendrick Lamar and NBA player Shannon Brown). This ad promotes their premium model car: the Chrysler 300S. Their plan, as part of their restructuring agreement with FIAT, is to introduce the new 300 to the European market.
Sidenote: This vehicle uses the Beats By Dre audio technology. You probably noticed the very not-so-subtle logo flash. The Beats By Dre marketing people have become experts in this area.